Built Around
How Growth Works.
Performance marketing is a commercial discipline. The offer, creative, media and conversion journey need to work together. We start with the business context—not a list of platform tactics.
Across 8+ years in Hong Kong, we have served 100+ SMEs and managed HK$7M+ in ad spend. Today, AI is part of our daily workflow, supported by an internal system we built ourselves. The team remains accountable for strategy, review and client delivery.
Beyond client delivery, Dot Club, our courses and workshops help business owners build marketing capability. Bosscast brings first-hand Hong Kong business stories to a wider audience. Each has a distinct role; agency work remains focused on client growth.
Human-Led Strategy
People own the strategy, commercial judgment and final review. AI supports the work; it does not replace accountability.
AI-Native Operations
Daily AI workflows and our own internal system are part of how we operate—not simply a list of software we use.
Commercial Focus
Acquisition cost, customer value and conversion quality put creative and media performance in business context.
Local Intelligence
Hong Kong customer behaviour and SME operating realities shape our decisions. Local context matters.
AI supports our operations. Our team retains responsibility for strategy, review and delivery. Team portraits below are illustrations.
Technology-Enabled.
People-Accountable.
Ariel
Founder, CEO
ChingKi
Head of Operation
Jackie
Head of Creative
Angie
Designer
Summer
Marketing Executive
Toby
Video Production
Mika
Video Editor
Jaco
Video Production
Athena
Copywriter