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Free Tool

Breakeven ROAS
Calculator

Before you spend a single dollar on Meta Ads, you need to know your breakeven ROAS. This calculator estimates per-order contribution break-even and the ROAS needed for your chosen post-ad contribution margin, excluding fixed overhead and tax.

How to use this:

01Enter net revenue per order after discounts and refunds
02Enter cost of goods and other non-ad variable costs
03Choose your target post-ad contribution margin
04Compare break-even and target ROAS with the stated assumptions

Breakeven ROAS Calculator

Estimate per-order contribution break-even and a target margin, not company net profit. Assumes constant net revenue and non-ad variable costs, with positive ad spend. Excludes fixed overhead and tax.

After discounts and refunds; use the same revenue basis as your ROAS reporting.

Enter 0 if there is no cost of goods.

Per-order fees, fulfilment, shipping subsidies and other variable costs, excluding ads.

Share of net revenue remaining after non-ad variable costs and ads. Enter 0 for break-even.

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Our Toolkit

Tech Stack We Use

Transparency is one of our core values. Here's every tool we use to run Planty Lab and deliver results for our clients.

Ads

  • Meta Ads Manager
  • Meta Business Suite
  • Facebook Pixel

Analytics

  • Google Analytics 4
  • Meta Analytics
  • Hotjar

Creative

  • Adobe Premiere Pro
  • Canva Pro
  • CapCut

CRM & Automation

  • HubSpot
  • Manychat
  • Zapier

Project Management

  • Notion
  • Slack
  • Asana

AI Tools

  • ChatGPT
  • Claude
  • Midjourney