Meta Ads Management
Facebook & Instagram media buying, creative hypotheses and campaign optimisation. Our team connects the account-level work to your offer, acquisition economics and conversion journey. Choose the service tier that matches the support you need.
Meta Ads Advisory
For clients with an existing creative or internal team who need expert Meta Ads management and strategic advisory.
- Meta Ads account management
- Campaign optimisation & budget adjustment
- Creative advisory (client-provided materials)
- WhatsApp support (working hours)
- 1 monthly strategy call
- Monthly performance summary
Meta Growth Starter
For SMEs who want basic done-for-you creative support alongside stable Meta Ads management.
- Meta Ads account management
- Campaign optimisation & budget adjustment
- Basic creative direction for image ads
- 6 image ad creatives / month
- WhatsApp support (working hours)
- 1 monthly strategy call
- Monthly performance report
Meta Growth System
For growth clients who need structured creative hypotheses, testing and performance review.
- Meta Ads account management
- Campaign optimisation & budget adjustment
- Monthly creative angle planning
- 15 image ad creatives / month
- 3 reels / month (1 concept × 3 hooks)
- WhatsApp support (working hours)
- 2 monthly strategy calls
- Monthly performance report + creative testing insights
Meta Scale System
For clients with existing traction who need weekly review, a broader creative testing cadence and disciplined scaling decisions.
- Advanced Meta Ads management
- Scaling direction & budget adjustment
- Weekly creative / angle review
- 15 image ad creatives / month
- 9 reels / month (3 concepts × 3 hooks each)
- WhatsApp support (working hours)
- Weekly strategy call
- Monthly report + weekly action summary
Service Notes
- Meta ad spend is NOT included — paid directly by client to Meta.
- Monthly retainer is billed upfront before the service period.
- Working-hour support: Mon–Fri, 10am–7pm (excl. HK public holidays).
- Client is responsible for providing brand assets, product info, offer details & landing page links.
- Customer service (DMs, comments, inbox) is not included.
- Reels deliverables are short-form ad creative edits — not full commercial production.
- Performance-driven creative replacement may occur based on campaign data at no extra cost.
ROAS-Based Performance Incentive
Optional for eligible e-commerce clients (recommended for T3 & T4). Agreed separately before campaign execution.
| ROAS Achieved | Performance Incentive |
|---|---|
| Below 2.0 | 0% |
| 2.0 – 2.99 | 5% of eligible ad spend |
| 3.0 – 3.99 | 10% of eligible ad spend |
| 4.0 – 4.99 | 15% of eligible ad spend |
| 5.0+ | 20% of eligible ad spend |
UGC Ads
Creator-led ad concepts grounded in audience context, objections and evidence. From sourcing to briefs and editing, we develop distinct angles for your creative testing programme.
What's Included
- UGC creator sourcing
- Creative brief development
- Video editing & production
- Performance optimisation
Pricing is custom based on scope. Discuss your requirements with our team.
Request a QuotePodcast Production
End-to-end podcast production that builds brand authority. From concept to distribution, we handle everything so you can focus on the conversation.
What's Included
- Concept & format development
- Recording & production
- Editing & post-production
- Distribution & promotion
Pricing is custom based on scope. Discuss your requirements with our team.
Request a QuoteLead Generation
Conversion architecture for service businesses: paid traffic, landing pages and follow-up. We connect the enquiry journey to lead quality, booked appointments and customer acquisition economics.
What's Included
- Funnel strategy & design
- Landing page creation
- Ad campaign management
- CRM integration & follow-up
Pricing is custom based on scope. Discuss your requirements with our team.
Request a QuoteConsultation
Commercial diagnosis from a team with 8+ years in Hong Kong's SME market. Review the offer, funnel and acquisition economics, then prioritise the decisions that deserve your attention.
What's Included
- Marketing audit
- Growth strategy roadmap
- Platform recommendations
- Actionable quick wins
Pricing is custom based on scope. Discuss your requirements with our team.
Request a QuoteTHE NEXT COMMERCIAL DECISION
Build the System.
Not Just the Campaign.
Bring your business context, acquisition challenges and goals. We’ll explore whether Planty Lab is the right partner.
Every spend level is welcome. Service scope and fit are discussed with our team.
Social Media Management
Organic content that builds brand presence and community on Instagram and Facebook. From strategy to execution — we create posts and reels that grow your audience and keep your brand top of mind.
What's Included
Starting from HK$10,000/mo · Custom quote based on volume
Request a Quote